So it’s coming up to that time of the year again. St Valentine’s day. For some, a day to just crawl under the the duvet and hide. For others a day to proclaim their love to the four corners of the world. The feast actually originated as a Western Christian liturgical feast day honouring one or more early saints named Valentinus, and is recognized as a significant cultural and commercial celebration in many regions around the world, although it is NOT a public holiday in any country. So why do we all go mad on this day? For better or for worse, there is always a buzz around St Valentine’s day. I could understand it if we actually had the day off work!!
The reality is, each year in Britain, we spend around £503m on cards, flowers, chocolates and other gifts for Valentine’s Day. Traditionally these were sent anonymously, but nowadays we often make it clear who is sending each ‘Valentine’. (After all you’re not going to spend a bomb on expensive gifts and let someone else get the credit for it!) More